Action on Hearing Loss:
Stories Without Sound
Stories Without Sound is a campaign concept that visualises one of the many faces of hearing loss. Sound is key to our successful navigation of the world, is important to each of us, and to every situation. When hearing is impaired, our experience of the world changes. This concept aims to highlight the challenges that accompany that shift in experience. Which situations need a sound to move on, progress, develop or resolve themselves? And what would happen if we were to take that one sound away? Participants in the situations would be stuck “on pause”, waiting for it to happen. Stories Without Sound presents a series of vignettes, each with a key sound missing, thus stopping the scene from moving on. This project is a response to a YCN brief for Action on Hearing Loss calling on contributors to "Visualise Hearing Loss".
The scenes are only able to move on once sound is restored, and each ad is finalised by an endcard, with the message “Why get stuck on pause? Get your hearing checked”, and a call to action to visit the AOHL website.
The campaign would be primarily moving image, but could involve a variety of other touch-points based on the concept. The key video would air on Social Media, TV or YouTube. On certain touch-points the vignettes might not resolve themselves, leaving viewers feeling frustrated and perhaps confused. Living without sounds, or perhaps being in denial about diminishing hearing can be frustrating and confusing. This campaign aims to put optimism and determination in the hands of those who need a little persuasion of a hearing check, because their own situations can and will move on, and a world with better sound, is happier and brighter.
A few extra scenarios...
A boxing match bell dings, but there is no sound. Boxers pace agitatedly waiting to begin the fight. // A person sits on a horse, or sled with huskies and yells “ya!”. No sound comes, out and they never pull away. // A train conductor whistles for a train to leave the station, but no sound from the whistle. // A band frontman yells “1,2,3,4! “into a mic, but no sound emerges, and the band continue tuning up their instruments. // A walkie talkie crackles behind a peaceful police officer, but no sound comes out. His partner chases a suspect in the background, without policeman’s backup. // An evil villain, with evil henchman behind him, fingers on button labelled “blow up planet”. Villain snaps his fingers, but no sound comes out. Henchman is left excitedly waiting to push button, but never gets to.