Get Clued Up
Get Clued Up: A campaign for the Royal Opera House, to encourage 25-35 year olds to get more interested in Opera. It accepts the demographic's perception that they don't know enough about it, and provides a fun typographic campaign to help rid this anxiety by using misnomers and bad puns to stimulate interest, and show that opera is down-to-earth, and accessible to all.
Adding to the poster campaign, was a touchpoint on the tickets; a tear and share terminology guide, allowing families and friends to learn about the seemingly complex world of Opera, and break down barriers and stigma. Users would also be directed to the Get Clued Up website, where they could explore the various misnomers and bad puns to get a playful, but more detailed definition. This would also serve as a portal to discovering new operas, and buying tickets, helping break down preconceptions about prices and accessibility.