This branding project looked at creating a product and identity for wearable technology that could positively benefit the lives of an ageing generation. This shows the branding phase, after my research, where I had chosen to create a brand around a wearable glucose delivery system. There are millions of ageing diabetics in the UK, and this technology, currently on the horizon, could drastically change their lives. Many of the brands in the medical wearable's industry were overly sterile, cold and unengaging. I looked to find a balance in the brand that would offer stability and security to a delicate subject, but also give warmth, character, and engagement, that many medical brands fail to offer. Honey is also designed around research into accessibility, that includes bright colours, lots of negative space, large buttons, and easy-open packaging. It is designed for '70-Down', so anybody under this age can use it with ease, rather than offering priority to tech-savvy baby boomers and millennials.